Kufsteinerland 2030+
Our SUSTAINABLE Path
In our vision statement Kufsteinerland 2030+. Our Path., we have defined consistent sustainability as a guiding value. Sustainable thinking should form the basis of all our decisions and actions, not just be another piece of our strategy. Our definition of sustainability is based on the firm belief that a consistent, holistic approach to developing the Kufsteinerland as a destination, living space, and workplace is the only right way forward.
Brundtland Report "Our Common Future," 1987
»Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.«
In this spirit, we strive to integrate ecological, social, and economic sustainability to create a fulfilling and mindful quality of life for ourselves and for future generations. Our vision goes beyond one-dimensional approaches and represents a bold reinterpretation of the living space in the mountains. We aim to take responsibility, engage with the challenges of the present and the opportunities of the future, and face the challenges of sustainable development.
Ecological Sustainability
»Quality of Life. Quality of life arises from the precious connection between the power of nature and vibrant living culture.«
We are committed to protecting and preserving natural resources and the unique landscape. This includes responsible management of water and energy, consistent reduction of greenhouse gases, effective waste reduction, and active support for nature conservation. Our diverse activities are always mindful of preserving biodiversity while minimizing environmental impacts. Together, we work towards a harmonious future where the integrity of our natural environment is fully protected.
- Respect for flora and fauna
- Biodiversity
- Careful use of resources
- Climate change mitigation and adaptation
- Promote and support green mobility
- Connect with nature, inform, and engage
- Ensure and promote animal welfare
Socio-Economic and Cultural Sustainability
»Quality of Experience. Special value arises from the combination of cultural and natural experiences in the mountains.«
We strive for an inclusive society where everyone is treated fairly. We stand for social justice, the protection of human rights, and the improvement of quality of life for all. By creating job and education opportunities, as well as fostering dialogue and participation, we strengthen the social fabric and build a vibrant and engaged community.
- Respect for residents and visitors
- Diversity, equity, and inclusion
- Awareness of the needs of various groups
- Promote health and well-being
- Respect and emphasize human rights standards and ethical principles
- Fair employment and education
We respect and appreciate the cultural diversity and traditions of our region that have been passed down through generations. By protecting and developing cultural heritage and promoting cultural exchange, we create a lively and authentic experience for our visitors. At the same time, we ensure that the local population benefits from the tourism infrastructure and can maintain their identity.
- Support and highlight local production and businesses
- Include and promote regional cultural creators
- Convey traditional culture authentically
- Create spaces and opportunities for new culture
- Respect and further develop the region's identity
Sustainable Management
»Quality of Mind. Bold perspectives and decisions lead to a new quality of collaboration.«
Sustainability is our shared mission. We take responsibility and establish thoughtful, sustainable management. We focus intensively on current sustainability issues across all relevant areas, regularly assess our progress, and implement targeted measures based on identified weaknesses. Our focus is on promoting sustainable tourism development, supporting regional value creation, and creating sustainable jobs.
- Holistic approach: Considering sustainability in all areas of work
- Clear responsibilities, targeted project design
- Close cooperation and communication with all stakeholders (guests, leaders, stakeholders, locals)
- Cooperative approach beyond regional and national borders
- Regular monitoring
Conclusion: Our Tourism Association Kufsteinerland is committed to consistent sustainable development that equally respects ecological, social, and economic aspects. We are ready to face challenges and rethink existing paradigms, in our external impact as well as within our organization. These values should be reflected in our daily work and guide our future decisions. Through our vision statement, we strive to enhance the quality of life and the environment of our destination for us and future generations.
